Last updated: January 27, 2022
Xiaomi Singapore Pte. Ltd., Xiaomi Technology Netherlands B.V., and its affiliated companies within the Xiaomi Group (referred to in this policy as "Xiaomi", "we", "our" or "us") take your privacy very seriously. This policy is designed with your needs in mind, and it is important that you have a comprehensive understanding of what type of cookies we use and how we use the information we collect. By carefully reading this policy, you can understand how we use cookies and other similar tracking technologies, including the categories of such technologies, what they are used for.
In certain circumstances, we collect personal data about you through these cookies which may include your IP address, information about the way you use our website, your choice of internet browser, the type of device you're accessing our website from, the resolution of your device and where you are in the world. Where any information we collect through cookies qualifies as personal data, this Cookie Policy and our Privacy Policy applies to the collection and use of such personal data. For further information on our information collection and usage practices, see our Privacy Policy.
Cookies are small text files containing a string of alphanumeric characters that are placed on your computer, phone or other device by certain websites that you visit. Xiaomi's websites and online services (referred to in this policy as our "website") may use cookies and other similar tracking technologies for a range of purposes, including to render our website's functionality and improve your experiences. Other similar technologies such as web beacons and local storage, are also used to store or access information on your devices and record your actions or preferences over time. In this policy, we refer to all of these technologies as "cookies".
Different cookies remain for different periods of time on your devices. We may use both session cookies and persistent cookies. Session cookies expire when you close your browser. Persistent cookies still remain after you close your browser and may be used by your browser on subsequent visits to the website or service (for example, in order to remember your preferences).
The cookies we use can be categorized as follows: (a) First party cookies: where cookies are stored by Us for Xiaomi's purposes; or (b) So-called third-party cookies, i.e. when the cookies stored when you visit Our website may be accessible by other companies (for example, when you press a "like" button or Similar to a social network site displayed on our website, this site may contain third party cookies, which are used by the third party provider to improve button functionality or for other purposes). We encourage you to review the privacy policies of relevant third party vendors on their websites for information on their use of cookies, such as Google, Facebook, Twitch.
In the services offered by the website, we use first party cookies to help us make improvements by measuring how you use the site.
Cookies can be used for a variety of purposes. Most of them are set to maintain the essential functionality of our website and to detect websites performance that will help us work more efficiently. For example, cookies can be used to track the number of visitors to the website, so that we can evalute the load of the server. Further information about the specific cookies and other technologies we use is explained below.
We will ask for your consent to place cookies on your device, except in certain circumstances where cookies are necessary for the transmission of a communication, or where cookies are strictly necessary for us to provide you with a service that you have requested (please see the sections on 'Analytical Cookies', below for more information about how we use these types of cookies). Please be noted that currently we only use the "Analytical Cookies". We will ask for your separate consent if other types of cookies except that the "Analytical Cookies“ will be placed on your device.
You can withdraw your consent to the use of cookies by going to the cookie settings accessible at the bottom of the page at any time. Please note that you may need to refresh your page for your settings to take effect.
Analytical Cookies
Analytical cookies track users' activities in their browsers in order to better understand how Our website is viewed and used. These cookies collect information in order to determine:
The channel through which users arrive on Our website. For example, if they visit it directly by typing a URL, or by clicking on a link on other social media platforms or search engines.
The performance of Our website. For example, number of visits to each page, duration of each visit, usage and clicks on each feature point, events that occur on the website, aggregate usage, performance data and breakdown errors that may occur on the website.
Information about devices that visit Our website. For example: browsers, operating system, device model, etc.
We will obtain your prior express consent by means of a clear affirmative action before using these analytical cookies.
For more details on the analytical cookies that We use, please see the complete list of the aforementioned cookies which is available below.
Cookie Name | Description | Duration | Domain |
---|---|---|---|
_ga | These cookies are associated with Google Analytics. These cookies are used to distinguish unique users by assigning a randomly generated number as the customer identifier. This information is used to compile reports and to help improve the website. Cookies collect information in a way that does not directly identify a person, including the number of visitors to the website, the origin of visitors and the pages they have visited. To learn more, read Google's presentation on privacy and data protection. | 2 years | https://global.miui.com |
_gid | 24 hours | https://global.miui.com | |
_ga_<container-id> | 2 years | https://global.miui.com | |
_gac_gb_<container-id> | 90 days | https://global.miui.com |
You have full control over the cookies when using our website. You are free to set your browser or operating system settings to decline cookies.
You can manage your cookie settings by visiting Our cookie management center: "Cookie settings" at the bottom of the page at any time. Please note that you may need to refresh your page for your settings to take effect.
We will also notify you of Our use of cookies and ask for your consent for the use of analytics cookies on your first visit to the website, then at least every 13 months.
If you have any comments on or questions about the use of cookies on our website, please do not hesitate to contact us. Our contact addresses are listed below. You may also visit our Privacy Policy for further information generally and for details about the types of information we collect about you and the way you may exercise your privacy rights.
Please contact us via https://privacy.mi.com/support
Mailing address:
Xiaomi Communications Co., Ltd., #019, 9th Floor, Building 6, 33 Xi'erqi Middle Road, Haidian District, Beijing, China, 100085
For users in the European Economic Area (EEA):
Xiaomi Technology Netherlands B.V. Room 04-106, Wework Strawinskylaan 4117 4th Floor, Atrium North Tower Amsterdam, 1017XD